Enabling a firm engage clients and optimize returns.

Problem

New and changing promotions are causing the call center of an FMCG to be swamped with requests.

Solution

Linked Nudgebot to the FB page of the affected brands and trained the bot to answer questions specific to the promotions.

Result

  • Reduced manual agent intervention in specific questions to 0
  • Allowed the client to run multiple parallel promotions without fear of their customer support people not being able to handle the load.